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EAN Nummer

Also: EAN, EAN-13, EAN-8, European Article Number, GTIN, Global Trade Item Number, EAN-Barcode, EAN-Code, EAN-Nummer

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In brief

The EAN number (European Article Number) is a globally valid, standardized barcode identifier for trade items based on the GS1 system.

Key facts

What is an EAN number?

The EAN number is a standardized numeric code for the unique identification of commercial products. The term originates from the early days of the European barcode standard and stands for European Article Number. Today, EAN has formally been absorbed into the overarching GS1 standard under the term GTIN (Global Trade Item Number). In everyday use – in master data, ERP systems, and conversations between purchasing, logistics, and retail – EAN and GTIN are often used interchangeably. This is not entirely correct from a technical standpoint, but is widely common in practice.

The best-known variant is the EAN-13: a 13-digit numeric code printed as a barcode on packaging. In addition, the shorter EAN-8 exists for small packaging, as well as the North American UPC-A with 12 digits, which can be integrated internationally via the GTIN standard. All these formats are variants of the GTIN family.

How does the EAN work in practice?

An EAN number uniquely identifies an item at a specific packaging level – meaning that individual products, outer cartons, and pallets can and should each carry different GTINs. The structure follows a fixed schema: a GS1 prefix (assigned by the national GS1 organization), a company-specific item number, and a check digit that reduces reading errors during scanning.

At goods receipt, scanning the EAN barcode enables fully automated matching to item master data without manual input. In picking, it serves as a matching criterion between the order and the retrieved product. In shipping, it enables the transmission of structured delivery data (e.g., via DESADV/advance ship notice) to the recipient. Anyone supplying products to the food retail sector or large platform retailers cannot avoid a properly maintained EAN structure.

  • Goods receipt: Automatic matching with order data via barcode scan
  • Master data maintenance: EAN as a unique external key in the item master alongside the internal item number
  • Supplier integration: Shared EAN as a prerequisite for EDI processes and automated order processing
  • Print quality: Defective or poorly printed barcodes cause scanning errors – quality assurance at the supplier is an often underestimated factor

What matters when selecting and implementing EANs?

The first critical question is which packaging levels require their own EAN numbers. Not every logistics operation requires barcodes on outer cartons or pallets – this depends on the trade channel and the requirements of trading partners. Furthermore, the EAN should be maintained cleanly in the ERP system as a GTIN and not mixed with internal item numbers. A common source of errors is assigning the same EAN to different products or packaging sizes. Assignment is handled through national GS1 organizations for an annual license fee – vendor-specific alternatives exist but are not always accepted in retail.

Frequently asked questions

EAN (European Article Number) is the historical designation for the European barcode standard. GTIN (Global Trade Item Number) is the currently valid, internationally standardized umbrella term within the GS1 system. In practice, many people use 'EAN' to mean the same as GTIN – technically, GTIN is the broader term.

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